Join The Waitlist

The Social Club is a monthly subscription where we take our 50+ years of combined social media experience and deliver a ready - to -go social media strategy plan to you every month. We create each one specifically for your company and your goals, without the full-service price tag. This is perfect for businesses with someone in-house who can capture the content and post, but doesn’t have the knowledge of what is working and what all the algorithm changes mean.

LIMITED AVAILABILITY- IN BETA TEST- JOIN THE WAITLIST NOW

Social Media Strategy

What We Offer

Three tiers to choose from, depending on your personal needs and goals.

  • For businesses that need a strategy but have someone to run with it. No direct contact included.

    Generate the following sections in this exact order:

    1. Monthly Strategy Overview (3–4 sentences) A brief note explaining the strategic focus for this month, why these themes were chosen, and how the content connects to your goals.

    Content Pillars — 3–5 Pillars Define 3–5 content pillars specific to this business and how much of the strategy is dedicated per pillar & post examples.

    Platform-Specific Guidance For each platform you use, we will give specific guidance on format, tone, frequency, and what currently performs well on that platform for your industry.

    Posting Schedule: Recommend the best days and times to post based on their specific platform(s) and industry.

  • For businesses ready to execute with real research and direction behind every post. Includes

    Everything in Starter, plus:

    Email access with a 3-5-business-day response time.

    Caption Direction — 10 Post Angles For 10 posts across the month, provide:

    The post concept and angle

    A strong hook direction (what the first line or frame should do)

    Body copy direction (what to cover, what tone to use)

    CTA suggestion if relevant

    Script and Hook Research For 3–5 video ideas this month:

    Suggested hook (verbal and visual, within first 3 seconds)

    Brief script outline (what to say and show, beat by beat)

    Why this hook and format will work for their audience

    Shot List A practical shot list for the month's video and photo content. For each piece:

    What to shoot

    How to frame it

    What to show first (payoff before process)

    Any specific details that make it feel authentic vs. produced

    Monthly Industry and Trend Report

  • For businesses that want a strategist in their corner every month. Includes 30-minute monthly

    strategy call and priority email access with 48-hour response time.

    Everything in Growth, plus:

    Content Calendar — 4-Week Plan Organize by week (Week 1 through Week 4). For each scheduled post, we will include:

    Dates to post

    Post topic — specific

    Content format — Reel, Carousel, Static Image, Story, TikTok, etc.

    Brief notes — one sentence on the angle, hook, or why this will work

    Post frequency:
    Recommend posts per week depending on platforms and capacity.

    Content Calendar Revision Suggestions: Review what was planned vs. what was posted last month. Note what to keep, what to drop, and what to adjust for this month.

    1Competitor Research Analysis of 2–3 competitors you name:

    What they're doing well on social right now

    What gaps or opportunities exist that the client can exploit

    Specific content ideas inspired by (but differentiated from) competitor strategies

    Ad Creative Suggestions 3–5 organic-to-paid content angles:

    Which organic posts or formats are strong candidates to boost

    Suggested audience targeting direction

    Hook and creative direction for each ad concept

    What goal each ad should serve (awareness, traffic, leads)

    Monthly Performance Review: Analysis of last month's content performance with strategic notes on what it means for this month's approach.

    Monthly Call Prep Notes Bullet-point agenda for our monthly strategy call.