How to create custom GPTs

At Knack Social, we’re now helping businesses set up their very own AI agents, like a digital team member that knows your company inside and out. Here’s a simple breakdown of what a custom GPT is, why it matters, and a step-by-step guide to create yours (or we can do that for you).

First, What Is a Custom GPT?
A Custom GPT is a personalized version of ChatGPT trained to act like your brand’s digital brain. Instead of a generic AI that gives generic answers, your GPT understands your services, tone of voice, and internal processes, because we upload your documents, FAQs, product info, and more.

Think of it as cloning your best employee, minus the PTO requests.

🛠️ How To Set Up Your Custom GPT

You tell us (or ChatGPT) what your business does, where you need support (sales, support, content, etc.), and what you'd want your GPT to do.

We Collect Docs: We gather the goods; your marketing materials, SOPs, service menus, internal docs, even client success stories. This is how your GPT learns your business.

We Customize ChatGPT: We upload your documents into the GPT’s brain, train it on your tone, and set up behavior instructions to match your goals (consultative, fun, data-driven—whatever your brand voice is).

We Test & Refine: We simulate real conversations: sales calls, customer service chats, FAQs, and refine how your GPT responds.

You Get Your AI Agent: You now have a fully branded GPT that your team can use daily. Sales rep? Assistant? Copywriter? It’s all in there.

And because it’s all trained on your data, it speaks your language and stays on-brand.

📈 Why It’s a Game-Changer

We’re seeing a shift. Businesses are realizing that while AI is powerful, it needs to be personal to be truly useful. A custom GPT gives you:

Speed without sacrificing accuracy
Consistent brand voice across channels
Fewer repetitive tasks for your team
Affordable automation (way cheaper than hiring full-time)

At Knack Social, we’ve helped small and mid-sized businesses streamline their marketing for over 14 years. We’re local to the Twin Cities, obsessed with storytelling, and committed to helping small businesses compete with big players.

We’re not just setting up GPTs—we’re making sure they actually work for you.

✨ Ready to Build Your Brand’s AI Brain?

Let’s talk. Whether you’re curious about AI or ready to go all in, we’re here to help you set up a smarter, faster, and more human version of your business.